Research: Commercial conventions

For my filming project I decided to work on a Fort Lauderdale High School Track and field commercial. It's quite common for athletic commercials to provide practice experience, personal achievements, and overall team atmosphere.

  • Team affiliated athletes wear costumes such as Custom Team Jersey's, Running Shoes, Shorts, 
  • Props include Batons, Basketball, Helmet, Water bottles, Cones, Headbands, Hurdles, Spikes, etc.
  • Typical athletes are very Fit with Sweat present as means of showing hard work.
  • The objective of these types of commercials tend to inspire the audience or suggest recruitment opportunities for other interested athletes
  1. Conventions for Athletic commercials include, a Team Motto or Slogan that the athletes follow on a day to day basis. This may even encourage audiences at home to take on this same mind-set
  2. Team Logo helps identify the particular team that is being filmed .This Symbol will be seen throughout the commercial.
  3. Inside look of the Team's Practice or Active Involvement in the sport that they play. football tackles, basketball shots, passing the finish line, etc.







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